How video games are transforming the future of [music]

My second guest post on the New York Times Freakonomics blog is up; in this one, I explore how two video games, Rock Band and Guitar Hero are fundamentally changing the way that music industry executives think about promoting and selling music. While this story is interesting in and of itself, I chose it because it’s a powerful example of the way that games can be used to reinvent moribund markets. Almost anything can be turned into a game, with enough creativity and effort.